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Back to BlogKirkland Signature V3.0 Review (2026): Costco's Performance+ vs Pro V1
Independent review of Costco's Kirkland Signature V3.0 (Performance+) golf ball: who makes it, yellow vs white, 2026 robot-test data, and how the $15-to-$20 ball compares to a Pro V1.

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Are Kirkland balls the same as a Pro V1? No. The current ball is the Kirkland Signature V3.0 (~95), which Costco’s own product text calls the Performance Plus V3.0; it is built to Costco’s spec, not rebadged from Titleist or anyone else. Who makes it? Costco contracts it out and doesn’t say to whom. Ball Lab teardowns place the white at SM Global’s plant in Vietnam and the yellow at SM Global in China. Which Kirkland is better? The yellow. Are they good? For the money, on full swings: in MyGolfSpy’s 2026 robot test both colors stayed within 1 mph of the Pro V1 for driver ball speed and the yellow ranked top-ten for full-swing spin in every condition, though at 102 mph the yellow was 42nd and the white 47th of 48 for total distance. The price is about $15 a dozen in the Costco warehouse ($29.99 for two dozen) and about $20 shipped from Costco.com ($39.99 for two dozen). The catch is greenside, where both colors spun at ionomer level. Buy the yellow, and skip the Kirkland if wedge spin is how you score.
Kirkland vs Maxfli Tour vs Pro V1, side by side
The three balls Costco shoppers compare most. Specs come from the BallCaddie catalog; spin notes come from the 2026 robot test listed in Sources.
| Kirkland V3.0 yellow | Kirkland V3.0 white | Maxfli Tour (~94) | Titleist Pro V1 (~92) | |
|---|---|---|---|---|
| Compression (catalog) | ~95 | ~95 | ~94 | ~92 |
| Build | 3-piece, urethane cover | 3-piece, urethane cover | 3-piece, urethane cover | 3-piece, urethane cover |
| Factory | SM Global, China | SM Global, Vietnam | Foremost, Taiwan | Titleist’s own plants, Massachusetts |
| Driver spin, 2026 robot test | Top-10 in all six full-swing conditions; 3rd of 48 at 116 mph | 13th–17th in five of six | 21st-lowest of 48 at 116 mph (2,286 rpm) | 2,379 rpm at 116 mph, about the same as the Kirkland white (2,391) |
| 35-yard pitch spin | 4,599 rpm, tied with the best ionomer ball | 4,324 rpm, below the best ionomer ball | 5,630 rpm | 5,443 rpm |
| Reference price | About $15 to $20/dozen | About $15 to $20/dozen | $39.99/dozen | $57.99/dozen |
| Where to buy | Costco only | Costco only | DICK’S, Golf Galaxy | Any golf retailer |
The 2026 test named the Maxfli Tour its Great Buy for fast swings. If you want the Costco price, buy the yellow. If you want less driver spin, the Maxfli Tour is the one here that measured lower: 2,286 rpm at 116 mph, against 2,379 for the Pro V1, 2,391 for the Kirkland white and 2,473 for the yellow. It also costs $18 less than the Pro V1; our Maxfli review covers the whole line.
Costco golf balls: just the Kirkland Signature
Costco sells one in-house golf ball, listed on Costco.com as the Kirkland Signature V3.0 Golf Ball and described in its own product text as the Performance Plus V3.0, in white and yellow, at Costco warehouses and Costco.com. There is no V4.0 as of October 2026. There’s no Costco-branded distance ball, women’s ball, or value ionomer. If you’ve seen a “Kirkland v3.5” referenced online, that’s a nickname testers gave a later batch of the V3.0 sold in different packaging, and “v2” and “v3” are earlier generations of the same in-house ball, updated several times since the original 2016 launch.
At a glance
| Spec | Kirkland Signature V3.0 (Performance+) |
|---|---|
| Price per dozen | About $15 at the warehouse ($29.99 per 2-dozen box); about $20 shipped from Costco.com ($39.99) |
| Construction | 3-piece, 338-dimple |
| Cover | Urethane |
| Compression | ~95 (high); Ball Lab’s gauge read 91 (yellow) and 92 (white) in 2026 |
| Spin category | Mid |
| Conforming | USGA and R&A |
| Where to buy | Costco only |
Price: about $15 to $20 a dozen, depending on where
Checked October 4, 2026. The warehouse box is $29.99 for two dozen; Costco’s CFO told analysts on the May 28, 2026 earnings call that the ball came down from $32.99 as part of a round of Kirkland Signature price cuts. On the first weekend of August 2026 some warehouses ran a $23.99 sale, $1 a ball, a rare markdown on this ball.
Costco.com lists the same box at $39.99 with shipping included. On October 4 both the white and yellow listings were in stock; on September 26 both had shown Unavailable. An Amazon reseller had the box at $42.75 on October 4.
Against the Pro V1’s $57.99, the per-ball gap at the warehouse price is $1.25 versus $4.83. A golfer who loses three balls a round pays about $3.75 per round in Kirklands and $14.50 in Pro V1s, roughly $537 over a 50-round season. No golf shop stocks the ball, Costco makes it in batches, and the listing goes dark between runs, so buy when you see boxes on the shelf at your local warehouse.
Who makes Kirkland golf balls
Costco contracts manufacturing out, and the contractor has changed across generations, which is why Kirkland reviews from different years disagree with each other.
- 2016, the original: a 4-piece urethane ball reported by golf industry outlets to come from Nassau Golf in South Korea. It sold at roughly $30 for two dozen and sold out for good.
- The legal fight: Acushnet, Titleist’s parent, asserted the ball infringed 11 patents and challenged Costco’s “meet or exceed” marketing; Costco went to court seeking a ruling that it infringed nothing. The two sides settled, and that original 4-piece ball was not restocked.
- Today, two plants at once: Ball Lab teardowns place the current white Performance+ at SM Global’s plant in Vietnam, which also makes the PXG Xtreme and Amazon Basics, and the yellow at SM Global in China, which also makes balls for Snell and Vice. Ball Lab’s January 2024 teardown of the white named its Vietnam plant SM Parker. Costco sells both colors under one name at one price.
The 2016 ball, the one panned in a 2022 review, and the one on the shelf today are three different balls wearing the same logo. Judge it on current data, and check which color you’re holding.
What you’re actually getting
The Kirkland Signature Performance+ is a 3-piece ball with a urethane cover, the same cover class as the Pro V1, Callaway Chrome Soft (~77), and TaylorMade TP5, wrapped around a mantle layer and what Costco describes as a soft, highly elastic core. The catalog compression is ~95, a touch firmer than the Pro V1. In the 2026 robot test firm balls tended to be as fast or faster off the driver at every speed, so a slower swing can still play it; the firm feel is the likelier objection. Costco publishes no cost breakdown for the price. The ball is sold only through its own warehouses and website, with no pro shop or golf retailer in between.
Yellow vs white: two factories, two balls
MyGolfSpy’s 2026 ball test (48 balls, robot-controlled, published August 2026) entered the yellow and the white Performance+ as two separate balls. Its stated reason: “As readers have noted, the yellow and white versions of the ball are produced in different factories.” Same box art, same price, different plants, and the data follows the factory.
On full swings the yellow spins more and flies higher. The yellow finished third of 48 for driver spin at the top speed tested and top-ten for full-swing spin in every condition on the list. The white landed 13th to 17th in five of six. The one place they behave alike is low driver speed, where they came out 8th and 9th. On total distance the yellow was 1 yard longer at 102 mph and 3.4 longer at 116, and the white was 2 yards longer at 86. Neither is long: at 102 mph they ranked 42nd and 47th of 48. The white was the straighter of the two at that speed, 7th-tightest of 48 for left-to-right spread against the yellow’s 42nd.
Greenside, both have slipped. Kirkland’s short game used to be its selling point, urethane spin at ionomer money. The 2026 test report says “across recent tests we’ve seen its greenside spin dip appreciably.” On the 35-yard wedge in 2026, the white (40th of 48) spun less than the best ionomer ball in the test, and the yellow (35th) was effectively tied with it. Urethane balls averaged roughly 1,250 rpm more greenside spin than ionomer ones across that test, and the Kirkland is no longer collecting that advantage.
Quality control has improved. The July 2026 Ball Lab teardown of the yellow V3.0 scored it 84, a grade B, with zero defects across 36 balls and compression consistency in the top quartile of its database. The September 2026 teardown of the white scored 85, also a B with zero bad balls, though its compression consistency graded only C+. The white’s January 2024 teardown, scored on Ball Lab’s older scale, had found a 15-point compression spread and flagged 8% of the sample as bad; the 2026 white sample had a 10.5-point spread and no bad balls. The full color split, condition by condition, is in Kirkland yellow vs white.
Kirkland vs Pro V1: the 2026 robot numbers
The 2026 test hit both Kirklands and the Pro V1 on the same robot, at three driver speeds (86, 102 and 116 mph), three 7-iron speeds, a full sand wedge and a 35-yard pitch. Distance and ball speed are the test’s published figures, which it adjusts to the control ball’s conditions. Rank out of 48 in brackets.
| Metric | Kirkland yellow | Kirkland white | Titleist Pro V1 |
|---|---|---|---|
| Driver ball speed, 102 mph | 149.3 mph | 149.3 mph | 149.8 mph |
| Driver total, 102 mph | 284.3 yd (42nd) | 283.3 yd (47th) | 287.4 yd (21st) |
| Driver total, 116 mph | 315.2 yd (33rd) | 311.8 yd (40th) | 317.0 yd (27th) |
| Driver spin, 102 mph | 2,839 rpm | 2,785 rpm | 2,804 rpm |
| 7-iron carry, mid speed | 154.1 yd | 155.5 yd | 157.7 yd |
| 7-iron spin, mid speed | 6,523 rpm | 6,200 rpm | 6,141 rpm |
| Full sand wedge spin | 9,688 rpm | 9,611 rpm | 10,632 rpm |
| 35-yard pitch spin | 4,599 rpm | 4,324 rpm | 5,443 rpm |
Off the tee the Pro V1 went farther at all three speeds. At 102 mph it was 3 to 4 yards past either Kirkland, with ball speed within half a mph. At 116 mph the yellow closed to about 2 yards behind it, while the white fell 5 yards back: 40th of 48 for total distance despite the 19th-fastest ball speed. At 86 mph the Pro V1 was the longest ball in the test at 232.9 yards, 4 yards past the white and 6 past the yellow. The 7-iron at mid speed went to the Pro V1 by 2 to 3.5 yards of carry; at the slow iron speed all three landed within half a yard.
Around the green the Pro V1 wins clearly: about 950 to 1,000 rpm more on a full wedge and 850 to 1,100 rpm more on a 35-yard pitch. That gap is the main case for paying $38 to $43 more a dozen. Over a 20-round season where you go through two dozen balls, that’s $76 to $86; if your scoring shots are 40-yard pitches to tucked pins, the Pro V1 earns it. For most golfers shooting in the 80s and 90s, it doesn’t.
At 116 mph the Pro V1 was also straighter: both Kirklands’ drives scattered about twice as far left to right (7.8 yards of spread against 3.9). At 102 mph the white Kirkland (3.7 yards, 7th of 48) was tighter than the Pro V1 (4.2, 18th), while the yellow (6.3) ranked 42nd.
Which Kirkland fits your swing and your miss
Your miss matters as much as your speed. Of the 2,570 golfers who have taken the BallCaddie quiz, 46% say they want more distance off the tee (self-reported). The robot data is mixed for that golfer. Both Kirklands kept ball speed inside the top 20 of 48 at every driver speed, but at 102 mph they were 42nd and 47th for total distance, 3 to 4 yards behind a Pro V1. The bigger gap to premium balls is greenside, the shot a distance-first golfer cares about least.
| Your miss | Under 90 mph | 90–105 mph | 105+ mph |
|---|---|---|---|
| Slice or hook | Maxfli Tour S (~80) | Maxfli Tour S | Maxfli Tour |
| Balloons too high | Maxfli Tour S | Maxfli Tour S | Maxfli Tour |
| Flies too low | Kirkland yellow | Kirkland yellow | Kirkland yellow |
| Mostly straight, want wedges to stop | Cut Grey (~80) | Maxfli Tour or Pro V1 | Pro V1 |
| Mostly straight, lose balls, want urethane at Costco money | Kirkland yellow | Kirkland yellow | Kirkland yellow |
We built the miss column from catalog spin and flight profiles plus the 2026 robot data. The reasons behind three of those calls:
- The yellow Kirkland is the wrong ball for a slice. It was third of 48 for driver spin at the top test speed and top-ten at every speed, more spin means more curve, and its left-to-right spread ranked 35th, 42nd and 44th across the three driver speeds. The white spun a little less (13th and 17th highest at the two faster speeds) and was 7th-tightest left to right at 102 mph, so it’s the better color if you fight a curve and still want the Costco price. For less driver spin at value money, look at the Maxfli Tour S under 105 mph (13th-lowest spin and 2nd-tightest left to right at 102 mph), and above it the Maxfli Tour, which sat in the lower-spinning half off the driver at 116 mph.
- The yellow suits a low ball flight. The catalog lists the Kirkland as a mid-flight ball, and the 2026 robot test had the yellow 5th-highest of 48 off the driver at 86 and 102 mph and 11th at 116. If your drives run out of height, the extra spin works for you instead of against you.
- Wedge spin is where the Kirkland loses. Both colors pitched at ionomer level in 2026, so a golfer who scores from inside 50 yards should pay for a Cut Grey, Maxfli Tour, or Pro V1 rather than assume the urethane cover closes the gap.
Check your swing speed too. The golf ball compression chart shows where the Kirkland’s ~95 lands against every ball in the catalog, and how to choose a golf ball for your swing speed walks through the speed side.
One more filter the table skips: feel. At ~95 the Kirkland is firm. A lower-compression ball won’t be faster, but if you prefer a soft strike you’ll like it less, and the low-compression guide covers the urethane options that feel softer.
If Costco is out of stock
The closest urethane alternatives cost $10 to $25 more a dozen than the warehouse Kirkland. The Vice Pro (~89) at $39.99 was the 2026 test’s Great Buy at mid swing speed, the Maxfli Tour X (~102) at $39.99 was 5th of 48 for total distance at 102 mph, and the Cut Grey (~80) at $24.95 is the cheapest urethane of the three. The Maxfli Tour (~94), also $39.99, sits next to the Tour X on the shelf at DICK’S. The full ranked list is in best value golf ball in 2026, and urethane vs ionomer explains why the cover matters more than the brand.
How BallCaddie scores the Kirkland for your game
BallCaddie’s fitting engine scores the Kirkland Signature alongside 72 balls on the same axes: compression, cover material, spin profile, trajectory, and your short-game priority. Budget is one of the scored inputs, and fit carries the most weight, so a $15 dozen that fits your swing can outrank a $55 dozen that doesn’t. BallCaddie takes no affiliate money from any ball maker, Costco included.
For a value shopper, the useful number in the free report is the count. Every ball gets scored against your ideal spec, and the report tells you how many came in below 80% of it, so you can see how crowded your shortlist is before any ball on it is named.
From a real report for a sample 12-handicap profile at 85–99 mph — 61 of 72 balls scored below 80% for that swing. See every section of the report.
The next step
The table above sorts one ball against its closest rivals. The BallCaddie fitting quiz asks your swing speed, your miss, your flight, and what you want from wedges, then scores the Kirkland against the rest of the ball catalog. It takes about 90 seconds.
Your fitting report is free; naming your #1 ball is paid. If the $15 Costco ball is the right pick for your game, that’s the ball you’ll see.
Key takeaways
- The Kirkland Performance+ has a urethane cover, the same cover class as a Pro V1, at about $15 to $20 a dozen: the warehouse box was cut from $32.99 to $29.99 in 2026, and Costco.com charges $39.99 shipped
- Two plants, one name: white from SM Global in Vietnam, yellow from SM Global in China. Costco doesn’t name either; Ball Lab teardowns do
- Buy the yellow. The 2026 robot test scored the colors separately, and the yellow was top-ten for full-swing spin in every condition while the white landed 13th to 17th in five of six
- Against the Pro V1, driver ball speed was within 1 mph at every speed; the Pro V1 was 3 to 4 yards longer at 102 mph, where the Kirklands ranked 42nd and 47th of 48 for total distance mph
- Greenside spin is the real gap: 850 to 1,100 rpm less than the Pro V1 on a 35-yard pitch, ionomer territory
- The Kirkland is a high-spin driver ball, so it suits a low ball flight and works against a slice; the Maxfli Tour S is the lower-spin pick at value money
Sources
- MyGolfSpy, 2026 golf ball test
- Fox Business, Costco quietly rolls back prices on popular Kirkland products
- CBS News, Costco takes a swing at Titleist over golf balls
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Frequently asked questions
- Is the Kirkland golf ball as good as a Pro V1?
- It trails the Pro V1 on distance and on greenside spin. In the 2026 independent robot test, driver ball speed was within 1 mph of the Pro V1 for both colors, but at 102 mph the yellow finished 42nd and the white 47th of 48 for total distance, 3 to 4 yards behind the Pro V1. The test scored the two colors as separate balls because they come from different factories: the yellow finished top-ten for full-swing spin in every condition tested, while the white landed 13th to 17th in five of six. On a 35-yard pitch the Pro V1 spun 850 to 1,100 rpm more than either Kirkland, which sat at ionomer level on that shot.
- Who makes Kirkland golf balls?
- Costco contracts manufacturing out and does not name the plants. Ball Lab teardowns identify them: the current white Performance+ V3.0 comes from SM Global's plant in Vietnam (which also makes the PXG Xtreme and Amazon Basics) and the yellow from SM Global in China (which also makes balls for Snell and Vice). The maker has changed across generations: the 2016 original was reported to come from Nassau Golf in South Korea and drew a patent lawsuit from Acushnet, Titleist's parent, that Costco settled. Today's ball is built to Costco's spec rather than rebadged from any major brand.
- What compression is the Kirkland Signature golf ball?
- The BallCaddie catalog lists the Kirkland Signature Performance+ at about 95, the high-compression bracket, a touch firmer than the Titleist Pro V1 at ~92. Ball Lab's own gauge read 91 on the yellow sample it tore down in July 2026 and 92 on the white sample it tore down in September 2026. Compression gauges differ, so treat the number as firm rather than exact. In 2026 robot testing firm balls tended to be as fast or faster off the driver at every swing speed, so a slower swing does not rule it out.
- Can I use the Kirkland ball on tour?
- Yes. The Kirkland Signature Performance+ is on the USGA conforming ball list and qualifies for competition at all levels including tour events. Conformance is the only requirement — brand or price is not a factor under the Rules of Golf. The only extra restriction is the optional One Ball Local Rule some elite events use, which requires the same model and color for a full round.
- Where can I buy Kirkland golf balls?
- Costco warehouses and Costco.com, and that is it for list price; no golf shop stocks it. Costco makes the ball in batches, so the online listing can go dark between runs: both the white and yellow Costco.com pages showed Unavailable on September 26, 2026 and were back in stock at $39.99 on October 4. Amazon resellers charge a markup, $42.75 per two-dozen box on October 4. Boxes on the shelf at your local warehouse are the surest sign it's in stock.
- How much do Costco golf balls cost?
- About $15 a dozen in the Costco warehouse ($29.99 for two dozen) and about $20 a dozen shipped from Costco.com ($39.99 for two dozen), both checked October 4, 2026. Costco's CFO said on the May 2026 earnings call that the warehouse box came down from $32.99, and some warehouses ran a $23.99 weekend sale in August 2026. An Amazon reseller had the box at $42.75 on October 4. A Pro V1 is $57.99 a dozen.
- Why are Kirkland golf balls so cheap?
- Costco's CFO has described Kirkland Signature items as priced at least 15% to 20% under the comparable national brand. On golf balls the gap to a $57.99 Pro V1 runs about 65% to 74%. Costco publishes no cost breakdown, but the ball is sold only through Costco's own warehouses and website, with no pro-shop or golf-retailer markup in between. The cover is urethane, the same class of material tour balls use.
- What should I play if Kirkland is out of stock?
- It depends on which part of the Kirkland you're replacing. For a urethane cover at a modest price bump, the Cut Grey or the Maxfli Tour keep the construction. For pure budget with no urethane requirement, the Maxfli SoftFli sits near $19.99 and the Srixon Marathon runs $19.99 for a 15-ball pack, both ionomer. The 2026 test already put both Kirklands' greenside spin at ionomer level, so expect a similar short-game result rather than a further drop.
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